Frontline Selling increases productivity by 30% using Chambr

At Frontline Selling, practice is not a checkbox, but an engine that drives consistent results. Over the past months, their team has woven Chambr into both new-hire onboarding and ongoing skill development, treating practice the same way elite teams do: as something you return to every day to stay sharp. You don’t graduate by just checking a box, you graduate by showing up consistently.

That mindset shows up everywhere in their culture, from the way they run workshops to how reps approach their day-to-day calls.

Recently, Jamie Leckband, Director of Sales Development Leadership and Training, shared a moment that perfectly captures the shift they have seen:

"I have a new hire, and she is committed to practicing at least 3 times a day. She did her first calls yesterday and full steam ahead today. She stopped at one point and messaged me and said, I’m going to use Chambr again, then go back to calling. She had some amazing conversations on live calls today and it’s the practice that just reinforces everything. So, thank you, Chambr! It really helps that she can practice the structure of our process, in that real unscripted environment that simulates a live call. It’s exciting!"

Jamie Leckband, Director of Sales Development Leadership and Training at Frontline Selling

Moments like these are exactly why Chambr exists. To give reps a safe place where they can practice real conversations, build muscle memory and walk into every call with clarity, calm and confidence.

Jason Stone, President and CEO, shared how Chambr helps their team master two traits that Harvard Business Review identifies as essential for effective sales communication.

“Chambr’s flexible, customizable simulations help our sales team master two traits Harvard Business Review identifies as key to effective communication when doing outreach: situational dominance and verbal acuity.

This means that our team trains on never losing control of the call by always knowing what to say next. They can also deliver their message with clarity and purpose. Eliminating guesswork is a major obstacle in effective efforts.

Using Chambr allows our team to train the way first responders train (in real time and live environments) reducing response time and decreasing cognitive load for the prospect.

This makes our outreach faster and significantly more effective.”

Jason Stone, President and CEO at Frontline Selling

How the team uses Chambr

Frontline Selling integrates Chambr deeply into onboarding and training sessions. New hires are expected to practice regularly until the structure of the conversation becomes second nature. Not memorized, but internalized.

“We use Chambr in new hire training to reinforce the structure of what they are learning. They have an expectation to practice throughout training and until they have created a muscle memory and are gaining success from this practice in their role. We also use it for employees who need to improve their results. Football teams don’t stop practicing when they get to the Super Bowl, they practice more. Our SDRs want to be in the Super Bowl every day and Chambr helps the team stay sharp.”

This approach removes pressure from live conversations. Instead of hoping it all comes together in the moment, reps get a safe and realistic environment to refine tone, structure, and pace until it feels natural.

The results: 30% better performance with fewer staff

One of the clearest signs of impact is the confidence of new hires.

“Thinking about the last new hire, Chambr gave them the confidence to secure results in every week across the first month of their role out, adoption and results as they navigated 1, 2 and finally 3 different campaigns. There have been improvements with time to proficiency, cost savings in training time because there is no need to retrain and considerable improvements with maintaining results. Coaching becomes a partnership, and that is the best thing ever!”

Chambr acts as the bridge between training and real performance, giving leaders more space to coach and giving reps the confidence to apply what they learn right away.

Jamie Leckband gives more details about the quantifiable results they saw:

“From July we have experienced a 30% increase in results! And we have done so with a decline in staffing!

This tells us 2 things:

1. Our process is working better now than the first half of the year, largely due to retraining efforts and CRM workflow improvements

2. New Hire Onboarding is more effective than ever, proven by quicker results and consistency in execution thanks to Chambr. Thanks to these efforts ramp time to success for a new hire is significantly faster and 30% more cost effective.”

A standout moment

One of the most memorable uses of Chambr came during a team workshop where everyone practiced live in front of each other.

“We used Chambr in a Team workshop, and it was a real highlight! They did this with everyone watching and listening. It was such a fun and impactful exercise. Every single SDR booked a meeting with Chambr’s AI bots in this exercise.”

The mix of pressure, energy, and real-time practice created one of the team’s strongest and most memorable sessions.

The shift in status quo

For Jamie, the biggest win is the mindset shift. Reps now see practice not as something enforced, but as something they choose because it helps them perform better.

“When I hear a team member say that they had a call that they knew could have gone better so they jumped into Chambr to reset, I know they see the value. When a team member can self-correct and work on improving, using the core of what they have been trained on, and practice to grow their confidence continually, there is nothing much more valuable than that as a leader.”

This is the culture Chambr is designed to support. One where reps take ownership, build habits, and show up prepared for every call.